information design

The Center for Urban Pedagogy sends along this open call for designers for its series of borchure-and-poster visual briefs on vital issues in US policy. Their text:

“Making Policy Public, CUP’s new collaborative series of publications, uses innovative graphic design to explore and explain public policy. Our distinguished jury has selected advocates’ proposals for the next issues of Making Policy Public. We are now seeking designers to collaborate with these advocates to illuminate the issues. Designers chosen through the juried submission process will receive full attribution for their work, an honorarium of $1000, and publicity through CUP.”

See the four policy briefs for 2008, as well as previous briefs on The Cargo Chain and The Social Security Risk Machine.

Expressions of interest and a limited portfolio are due Monday, June 16.

For submission guidelines and more about the project, visit the Making Policy Public website: http://www.makingpolicypublic.net

Articles on the New York Times website do not generally retain graphics and photos used in the print edition, particularly among older articles. So for a presentation on information design for advocacy, I went offline and dug up that graphic mentioned here. You know, the one that persuaded Bill Gates to shift his philanthropic strategy from cheap computers to public health? The graphic that “saved more lives in Africa and Asia than any other in history”?

Here’s the text of the 1997 article associated with the graphic, For Third World, Water Is Still a Deadly Drink.

And a view of the graphic within the context of the page:

And finally, the graphic itself:

After such an awe-inspiring setup, it’s remarkable to me just how unremarkable the graphic actually is. Particularly compared to many of the examples I used in my little pamphlet on information design, there’s nothing really visually compelling or innovative about this one. But perhaps that’s part of its impact: just a clear, concise table calling out key data. The graphic gets out of the way of the information. And while the numbers themselves are stark, I think its power also comes from its context within the brutality described in the narrative — and that for the most part, clean water and sanitation are not problems we don’t know how to solve.

From a February 2008 interview with Steve Duenes, graphics director for The New York Times:

From: Nicholas Kristof
Subject: the power of art

in september i traveled with bill gates to africa to look at his work fighting aids there. while setting the trip up, it emerged that his initial interest in giving pots of money to fight disease had arisen after he and melinda read a two-part series of articles i did on third world disease in January 1997. until then, their plan had been to give money mainly to get countries wired and full of computers.

bill and melinda recently reread those pieces, and said that it was the second piece in the series, about bad water and diarrhea killing millions of kids a year, that really got them thinking of public health. Great! I was really proud of this impact that my worldwide reporting and 3,500-word article had had. But then bill confessed that actually it wasn't the article itself that had grabbed him so much -- it was the graphic. It was just a two column, inside graphic, very simple, listing third world health problems and how many people they kill. but he remembered it after all those years and said that it was the single thing that got him redirected toward public health.

No graphic in human history has saved so many lives in africa and asia.

A little over the top, but it’s a nice story. Though while Mr. Kristof celebrates, this seems as much an indictment of NY Times coverage of rural poverty. (via)

Visualizing Information for Advocacy: An Introduction to Information Design is a booklet I wrote and designed to introduce advocacy organizations to basic principles and techniques of information design. It’s full of examples of interesting design from groups around the world in a variety of media and forms. It has tips, excercises, and even recommended Free Software packages to help polish up your graphics.

I worked with the Tacitcal Tech collective who provided editorial feedback and helped track down reproduction rights for the images. They’re also coordinating printing and distribution to NGOs. The project was funded by the OSI Information Program. The booklet is Creative Commons licensed.

Download the full booklet at http://backspace.com/infodesign.pdf

Just flipping through Teaching Graphic Design, another compilation edited by Steven Heller.

The book consists of sample curricula, “Course Offerings and Class Projects from the Leading Undergraduate and Graduate Programs” in graphic design and typography, professional practice, exhibition, and Web design.

Notably absent is much mention of social responsibility. Only one chapter by Stewart Ewan attempts to do so explicitly (with projects on designing flags... and currency. Blah.) Another assignment asks students to design a poster “about human rights.” But to what ends?

This absence of any actual public engagement is particularly striking because Heller’s previous volume, Citizen Designer: Perspectives on Design Responsibility repeatedly and specifically fingers design education as the place where designers go astray and the reason designers are not more socially engaged.

Well, so much for that.

It raises the question, though, of what a book of progressive design curricula would look like.

A little Paolo Freire? A little Augusto Boal? I imagine something written not just for design teachers, but for a broader audience. It might touch on:

• Using design research and problem solving methodolgy to address civic issues
• Designing visual tools for public participation
• Reading assumptions encoded in images, structures, and practices
• Design for community building and advocacy
• Using design to streamline civic processes
• Issues on sustainable design and responsible printing
• Methods of user testing
• Multi-lingual design

It would cover media including:

• Basic typography
• Information design
• Documentary or narrative design
• Posters, graffiti, and street art
• Transportation graphics and civic way finding
• Mapping
• Branding and communications design
• Design for multimedia

It would integrate principles of cost-effectiveness, accessibility and inclusiveness, usability, environmental sensitivity, and technologically appropriate solutions.

Too much for undergrads? Why not throw in some historical analysis of art, design and social movements? An analysis of strategy and tactics... I could go on.

Any takers? Done properly, such book might be useful for grassroots groups and social movements, too. I’m sure there’s grant money to be had.

An article of mine is running in January/February 2005 issue of Communication Arts.

If any of you were wondering what all that Nixon bit on the Federal Design Assembly was about, it was background research for this.

Guns, Butter and Ballots

Citizens take charge by designing for better government

What did the President know and when did he know it? In April 2004, the White House declassified one of the President’s daily intelligence briefs issued just a month before September 11, 2001. The brief specifically states that Al-Qaeda and Bin Laden were planning attacks on the United States with hijacked airplanes.

Graphic designer Greg Storey was horrified. Not just because the information was all right there, but by the design. It’s no wonder the information could be ignored. The document is an uninflected, grey mash of sans serif type. Might thousands have been saved if the information design had been better?

“Nothing in the text is emphasized, making it difficult to scan,” Storey noted on his Weblog. “It would be much better if keywords, names and places were in bold and/or in a different color. Make it so that within seconds the President can see how serious of a threat it is.” Mouse in hand, Storey created a redesigned brief of his own (below right), adding a larger headline, highlighted key terms and, most prominently, a large colored number indicating the level of the threat.

Though no one in government ever contacted Storey, readers of Storey’s blog clamored for a document template they could use themselves. He dutifully responded. (Visit http://airbagindustries.com/archives/002868.php.) “My intentions were nothing more than to rant about what I saw to be a problem with how our government works day to day,” he wrote. “I thought I would spend a few minutes in front of Photoshop to see what I could come up with.”

Alas, President Bush does not actually read the daily briefs, the Director of Intelligence summarizes them to him out loud. Nonetheless, Storey’s redesign is a dramatic example of how information design might affect the government and the public.

But the truth is, graphic designers across the country are already hard at work collaborating with local, state and national government officials to harness the power of design in the public interest. Their work affects the lives of millions of Americans by improving public safety, promoting public health and facilitating democracy on a massive scale — often at the initiative of the designers themselves.

That government agencies use graphic design is nothing new. From posters to packaging, identity and, of course, forms, the federal government is one of the largest purchasers of design services in the world. But much of this work is less than inspiring — even obscure or downright misleading. For a variety of reasons, government designers may be stifled by bureaucrats and lawyers. And sometimes it seems like the lawyers and bureaucrats do the designing themselves.

The late 1960s and 1970s, however, saw a number of seminal graphic design projects sponsored by the U.S. Government. To name just a few: Vignelli Associates’s graphic standards for National Park Service publications; Danne & Blackburn’s NASA “worm” logo; and Chermayeff & Geismar’s logos for the Park Service, Environmental Protection Agency and U.S. Bicentennial.

Continuing a wave of public art initiatives at the time, Richard Nixon even asked Congress to triple the budget of the National Endowment for the Arts and created the Federal Design Improvement Program to help upgrade government architecture and graphics.

But by the end of the 1970s, faced with an energy crisis and an economic recession, the new leadership shifted the government’s priorities. By the 1980s, a backlash raged against public arts funding. Budgets were cut and interest in public design projects waned.

Still, during this period, two masterpieces of modern infor- mation design were developed, both of which have had a demonstrable impact on public safety.

Burkey Belser’s company usually designs communications materials for law firms and other services companies. But in 1978, he was asked to design the EnergyGuide label for the Federal Trade Commission. The frustrated regulators had become desperate after a top-shelf New York design firm had failed — and submitted a hefty bill in the process. The EnergyGuide that Belser designed is a bright yellow informational sticker that must be displayed by retailers on all major appliances (like air conditioners, refrigerators and washing machines). The Guide shows the estimated yearly operating cost and energy consumption on a scale from least to most efficient. Consumers actually used it to consider not just purchase price, but cost over the life of the appliance. The success of the label convinced government regulators that you could modify consumer behavior through clear, friendly information design, gently pushing them towards more environmentally friendly, if slightly more expensive, purchases. Multiplied by millions of refrigerators, the energy savings have been enormous.

Belser’s 1994 redesign of the Nutrition Facts label also attempts to influence consumer decisions. But the label, the most widely reproduced graphic in the world, very nearly had no designer at all.

In 1991, Congress mandated that the science behind the label be revisited. Originally developed in the 1960s, the previous label was based on a culture of famine during the Great Depression and two World Wars. Hunger was an epidemic. Food was scarce and the country lacked an interstate highway system to move fresh fruits and vegetables to market. The government’s priority in the first label design was to fend off malnutrition, rickets and scurvy, and so the label highlighted essential vitamins and minerals. In 1991, Congress realized we were living in a different culture — a culture of plenty...and of fat. They tasked the Food and Drug Administration (FDA) to develop a new labeling scheme to fend off an epidemic of obesity.

The Center for Food Safety and Applied Nutrition at the FDA was well equipped with top scientists, nutritionists and epidemiologists, but lacked experience in public communication. The Center had hired another big New York design firm, but was dissatisfied with the results. And so they prepared to go it alone.

Sharon Natanblut had a background in marketing and public relations, and had just started at the FDA as advisor to the Commissioner for strategic initiatives. When she found out that the scientists were designing the label themselves, she intervened. “The scientists saw graphic design as a trivial thing,” she recalls. “They thought more information is better. But ultimately, it is the design that helps you understand it.”

Natanblut knew Belser from his work on the EnergyGuide and knew he could communicate with both scientists and government officials, and would ensure that the design reflected the goals of the project.

Belser offered to do the job for free (though was able to charge for some expenses.) “If ever there was a call for pro-bono work,” says Natanblut, “this was it.” Belser comments, “Designers should really take on public projects as a part of citizenship. That’s why we did it. How often do you get a chance to affect so many people? Anyway, I didn’t want to mess with the government procurement process at the time.”

Belser and his staff put in countless hours and, after designing 30 variations, learned there is no such thing as a universal symbol. They found that literacy is more complex than they had imagined. The label had to be accessible to both poor and fluent readers. They found that poor readers stumbled over commas, dashes and semicolons, and that graphs, icons, pie charts are more sophisticated than they’d thought, requiring a relatively high degree of visual literacy. In focus groups and in public comment, designs that used these elements were slaughtered.

Eventually Belser and his team developed the current layout. The generic and anonymous looking design is anything but. The placement and grouping of information and the use of boldface create a visual hierarchy. To combat increasing obesity, the new design highlights calories, fat and cholesterol. And the resulting label is used by health-conscious shoppers to count calories and monitor their cholesterol intake. As former FDA Commissioner David A. Kessler recalled, “The nutrition facts label has within the space of a few years become a standard that many Americans use to make basic decisions about their diet and nutrition.”

The apparent lack of “marketing devices” is also misleading. The space is branded with a kind of “look of truth” — neutral, scientific, institutional and authoritative.

Nonetheless, obesity continues to rise at a dangerous rate — fast becoming the number one cause of death in the United States. In response, Belser is currently working with concerned advisors to government to further modify the design.

One might argue that it’s not the government’s place to interfere with people’s behavior or engage in “social engineering.” Belser responds, “I don’t think that there’s any government, corporation, or anybody that is not trying to influence somebody else. We have a Constitution and body of laws that say certain areas are off limits...But what the government is willing to do, and what, I believe, has a perfect right to do is to manage issues of public health and safety.”

Citizen action

The Nutrition Facts and EnergyGuide labels show the reach of government sponsored information design. Recently, however, the design process seems to be shifting.

Whether designers are tired of commercialism or were awakened by the 2000 butterfly ballot fiasco, there seems to be increasing interest in civic engagement. As portrayed in the 2000 reissue of the First Things First Manifesto and the AIGA’s recent Voice conference, designers are increasingly thinking about social responsibility and looking for ways to get involved.

In fact, several recent government design projects have been driven from the bottom up rather than the top down. Redesigns of the 2000 census, voting materials, New York City’s ubiquitous choking victim poster and the 1040 tax form were all initiated by designers themselves. In some cases starting out as class projects.

Continue reading "Guns, Butter, and Ballots" »

From March 26-28, I attended the Designs on Democracy conference on the UC Berekely Campus. I’ve been meaning to write up my impressions but have found it difficult to put words to those three incredible, densely-packed days of presentations, meetings, networking, and solidarity. Where to begin?

From the Bay Area Indymedia center:

“Designs on Democracy was a three day conference on design, advertising, public relations and marketing for social change.... The conference was organized by a crew of eight activists. Forty volunteers did the work that made it happen for the 350 who attended. Designs on Democracy, said Favianna Rodriguez, one of the organizers: ‘is not just for designers, it’s for people who are in the business of doing marketing and selling the image of the Left, to take it to a broader audience and make it more appealing.’”

They’ve already posted two pages of notes and several audio files of the conference sessions in Ogg Vorbis format. More audio, video, and documentation is on the way.

The organizers from Tumi’s Design, the Ruckus Society, the Design Action collective, and Change the Game did an amazing job, clocking in months of preparation. The speakers, attendees, and volunteer tech crew were also incredibly flexible and generous.

The sumptuous, donated food also merits special mention, particularly from the Sankofa Kitchen Project, a black, vegan cooking collective in Oakland. The project is part of the East Side Arts Alliance and works with youth to build community gardens, teaches them how to grow and cook their own food, and promotes traditional cuisine, community spirit, and good nutrition — in part a response to the cheap, corporate, fast food crap showered on poor, urban neighborhoods.

Participants arrived from a range of organizations and backgrounds. Some were designers, organizers, techies, printers, media workers. Some from unions, others working on prisons, environmental justice, or genetically modified foods. Some worked in advertising, others on access, training, media justice, or getting out the vote. Some were just designers looking for a way to do more.

Some were veterans, active since the 1960’s, others just fresh out of school. Some owned their own businesses, some worked in collectives or in non-profits, and still others were freelance.

And, where other events of its kind might have fractured into quarrelling ideological factions, here there was common cause: Bush must go.

Many of the conference sessions focused on messaging, narrative, and framing to communicate effectively, move “the middle,” and build a stronger movement for social justice. The list of sessions and speakers makes for interesting reading.

I gravitated towards the more practical sessions, on fund raising and organizational structures. I won’t go into detail about individual sessions — will post more of my notes here soon — but here are a few other impressions and tidbits:

• Several speakers addressed the importance of focus groups and research, and within that the notion of using different messages for different cultural groups. An easy way to recruit for focus groups is to advertise on craigslist. (Offering pizza helps.)
  
  
• Favianna and the staff of Tumi’s see themselves within a tradition of radical graphic work in the Americas and on the West Coast: Siquieros, Rivera and the muralists of the Mexican revolution, artists and writers in Chile who created culture of resistance, the independent publishing of the Black Panther Party, the Chicano movement of the 70’s and their work with the United Farmworkers. Like the Young Lords, the Native American Movement, and the BPP, Tumi’s program is to serve the people. “Without the movement, without the grass roots, graphics work is not revolutionary.”
  
  
• Only one member of Congress has a child serving in the war.
  
  
• In the U.S., you can buy voter registration lists. It’s not cheap, but it is public information. You can cross reference the data with your membership list or demographic information to more effectively market to voters.
  
  
• If you’re an unaffiliated designer with a project idea and you want to raise funds, consider finding a non-profit organization willing to act as a fiscal sponsor. You can arrange for tax-deductible donations or foundation support through them, in exchange for a small percentage of the proceeds.

One topic of discussion that was missing from the conference was information design and mapping. This is not just marketing, but using design for analysis and making data accessible. See, for instance, the 2000 Palm Beach County ballot design.

In addition to meeting many new people, I had the chance to meet several people I’d previously known only online including Jason Justice, founder of the Graphic Alliance, an electronic network of progressive designers, and Alex Steffen of the community Web log worldchanging.com. It was also great to reconnect with a couple of folks I’d met at the Ruckus Tech Tools Action Camp in 2002.

Overall, the air crackled with excitement and energy. It was nice to recharge, to find out everyone was doing, and to find among them a progressive community of designers. Many, including myself, didn’t want this to end with the conference itself.

So what’s next? Another one in a couple of years? Perhaps local or regional conferences? An international federation of progressive designers? For now, a database of resources is in the works and will eventually be posted on the site. Watch this space for more.

The Design Action Collective, the Ruckus Society, and Change the Game are holding a conference on design for social justice.

Designs on Democracy: Communication for Liberation is billed as:

“a forum for networking and dialogue on the strategic role of graphic communications, public relations and guerilla marketing in the service of organizing for Justice.

The Designs on Democracy conference is for activists working in graphic design, communications, public relations, Web and new media, issue advertising, guerilla messaging, and emerging and student activists in these fields.

Through three days of speakers, workshops, panels and networking, participants will:

• Strategize about the role of activist design and communications in supporting critical struggles in the coming years.
• Build and strengthen long-term working relationships between individuals and firms specializing in activist design and communications across the United States.
• Share skills and experience to improve the services available to movement organizations.
• Create a forum where emerging designers with activist interests can connect with established firms for career, intern and volunteer opportunities.
• Provide an opportunity for campaigners and organizers to connect with design and communication activists.”

The conference will be held from March 26-28, 2004 at the University of California, Berkeley. Contact the organizers for more info.

The provisional agenda seems to focus heavily on marketing, but the organizers are open to suggestions. I’d recommend a session on design that facilitates organizing and public pariticipation. Perhaps one on information design and mapping for advocacy.

I attended the Tech Toolbox Action Camp that the Ruckus Society threw back in June 2002 and certainly got a lot out of it. I might just try to make it to this one, too.